How to design an effective flyer

How to design an effective flyer

Flyers are still a reliable marketing method

Use them to promote your business,product, event or special offer. A well designed flyer print is an essential element of any mixed marketing campaign.

FLYER DESIGN

Flyers must be designed with the audience in mind. A simple layout is recommended for most flyers, aim to establish a strong visual design that will relate to your target audience and encourage them to react.

TOP 5 FLYER DESIGN TIPS

1. BE READABLE

Ensure that the information presented in your flyer is readable and presented without visual ‘clutter’. Even a flyer that seeks to be creative and unique must follow these rules. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

2. FONT GUIDE

As a general rule it is recommended to keep the number of fonts you use to a minimum in your flyer design. Keeping to a maximum of two font families will ensure a more professional result. Try using bold, thin or italic or versions of a font for variety.

3. EYE CATCHING DESIGN

Make your design more visually appealing by incorporating high quality images into your flyer design. Don’t flood the flyer with images though. A single photo or illustration may well work best in creating a stronger visual impact.

4. BE BRIGHT

Use colour to stand out from the rest and attract your customer’s attention. If appropriate, company colours can be used prominently as an additional branding element. Keep to a strict colour palette and make sure the colours compliment each other.

5. CALL TO ACTION

Direct your customer what to do and encourage them to act immediately. As such, incentives and discounts are generally recommended. Get creative when it comes to slogans and phrases. Be bold – but keep it simple. Above all, a flyer design must be easy to read and understand.

A well designed flyer will create a lasting impression on your customers. 

As well as flyer printing, Leeds Printing Company offers an affordable in-house flyer design service to all our clients. Let our team of graphic artists create a flyer design that works for you. Our custom designed, professional flyers are guaranteed to best promote your company, product or service.

At Leeds Printing Company, we are the flyer printing and design specialists.
We are able to assist with your flyer and printing project and offer great personal service, friendly advice and fast turn around times.

Contact Us for an obligation free consultation.

Click here to view the our flyer printing prices

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